Introduction to WoBo Strategy

Note: If you’re interested in WorkBoard Strategy, contact your CSM or sales representative. 


In the face of increasingly volatile markets, widely distributed workforces, and transformation driven by technology change and Environmental, Social, and Governance (ESG) awareness, setting long-range strategy is more challenging and important than ever. 

WoBo Strategy allows teams to discuss and determine multi-year strategy, codify and measure progress toward it in a "strategy on a page", elegantly publish the strategy to other stakeholders, and link the long-range strategy to the quarterly OKRs that drive its near-term execution. 

The tool provides a stage to unlock ambition, accelerate results, create inherent ownership and accountability, and elevate strategic thinking at multiple levels within an organization.

With WoBo Strategy:

  1. Connect long-range strategy and near-term objectives and focus
  2. Democratize strategic thinking and formulation of strategy through brainstorming and frameworks
  3. Improve monitoring and iteration on strategy to fuel long-term growth 
  4. Improve alignment of strategies across the company for effective execution
  5. Communicate and share strategy with minimal effort to bring strategy front and center


How Strategy Works

The process of strategy begins at ideation and reaches execution – from concept to completion. 

  • Ideate: Brainstorm a comprehensive list of strategic approaches for a 3-5 year time horizon.
  • Codify: Evaluate all strategic approaches, prioritize, and select top strategic pillars. Define targets that make achievement of the strategy measurable and trackable. 
  • Communicate: Share the strategy in all its glory to the right audience. 
  • Execute: Set quarterly aligned objectives every quarter to experiment and move the needle forward on the long range strategy
  • Evaluate & Adjust: Learn from your execution on quarterly objectives and key results to see where the strategy made need adjusting and iterating. See if your assumptions still hold true, and the path to outcomes is that same as what you expected.

Elements of a Strategy

Pillars: Strategic Pillars support the salient visions of strategies, and have supporting benchmarks, targets, risks, and assumptions outlined by the team. 

  • Strategy pillars are the 3-4 primary levers and routes we will take 
  • A directional statement that inspires and clarifies our path forward
  • A narrative the explains the fundamental direction and decision (we are going right as opposed to left or straight for these reasons)

Outcomes: The impact we expect from the direction at the end of this horizon (going right gets us to $100B in sales fastest) 

  • Resist the urge for precision! The world is incredibly dynamic, and you aren’t omniscient.
  • Incremental outcomes go in annual objectives and quarter KRs. These strategy outcomes and pillars guide your thinking each quarter iteration

Assumptions: The hypotheses that the pillar and outcomes assume to be true (EU must contribute 35% of sales this year to hit $100M in 3 years).

  • If these hypotheses are disproven, it might trigger a change in direction 
  • Assumptions that should be in immediate KRs or execution plan (ie EU must contribute 35% of sales this year to reach our 3-year outcome) reasons) 

Investment plans: What we’ll spend at what pace to achieve the strategy 

Risks: outline any present or suspected risks you need to track and mitigate that can impact the achievement of the strategy. 

You can also include and capture the high level thinking and supporting materials for your strategy so the context and thinking behind your bets, and the execution against the strategy is all in one place.

  • Mission: A concise statement that articulates the strategy's purpose.
  • Vision: Big picture of what you want to achieve. 
  • Values: Principles and values your organization will follow in carrying out the strategy
  • Narrative: Any trends or beliefs that inform your strategy. 
  • Supporting files and documentation

Create a Strategy

Learn more about how to create a strategy. 

Publish a Strategy

Learn how to publish your strategy to stakeholders, teams, or across the organization. 

Invite Collaborators and Viewers to a Strategy

Learn more about how to update your strategy based on the iteration cadence. 

Update a Strategy

Learn more about how to update your strategy based on the iteration cadence. 

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